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HOFF Chip Seasoning | Norwegian potato seasoning

A complete seasoning blend from Norway largest potato producer. Salt, paprika, onion and curry. Also for meat, fish and dips.

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Item No.: 90398
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Information

HOFF Chip Seasoning: from the people who know potatoes

HOFF is the largest potato producer in Norway, a cooperative owned by around 4000 Norwegian potato farmers, handling more than a third of all potatoes grown in the country. That they are the ones who put together a chip seasoning makes sense. This is a finished blend with the salt already in it, built around paprika, onion, white pepper and a curry that takes it a step beyond ordinary seasoned salt.

From Norway largest potato producer
A complete blend, salt included
Also for meat and fish
Stirs straight into sour cream or oil

What makes the blend useful is that it is balanced as a finished seasoning rather than as a single flavour. The paprika brings colour and a mild sweetness, the onion brings depth, and the curry with turmeric and fenugreek lays down a layer that suits fried food particularly well. Allspice and caraway sit right at the back and are the reason it also works on pork and on oily fish. Salt makes up more than half the blend, and that is worth taking in: this is your seasoning and your salt in the same tin, not something you add on top of salt.

Pro tip!
Sprinkle it on after frying, never before. The blend carries 11 grams of sugar per hundred grams plus a good deal of paprika, and both scorch long before the potato is done. Put the seasoning in the fryer or on the tray from the start and you get a bitter, browned surface instead of red colour. The right order is to lift the chips out, toss them in a bowl while they are still hot and oily, and season them then. The fat on the surface is the glue that makes it stick.

Features

  • From HOFF: Norway largest potato processing company, a cooperative with around 4000 potato farmers behind it.
  • A complete blend: The salt is already in it, so do not salt on top.
  • Paprika and curry at the base: Colour and a warmth that suits fried and pan cooked food.
  • Not only for potatoes: Works on chicken, pork, oily fish and in dressings.
  • Contains celery: One of the 14 declarable allergens.

How to use

  1. Sprinkle onto chips straight after frying, while they are hot and oily.
  2. Do not add salt on top. The blend is more than half salt.
  3. For oven baked potatoes: toss the potatoes in oil first, and add the seasoning for the last few minutes.
  4. For meat and fish: season just before cooking, or leave it on for thirty to sixty minutes as a quick dry brine.
  5. For a dip: stir it into sour cream, quark, yoghurt or oil and let it sit for fifteen minutes.

Dosage guide

Chips Half to 1 tsp per 150 gram portion
Oven baked potato wedges 1 tbsp per kg of potatoes, mixed into the oil
Chicken and pork 1 tbsp per kg, sprinkled on before cooking
Fish 1 tsp per portion
Dip and dressing 1 tsp per 100 ml of sour cream, quark or yoghurt
Quick dry brine 1 tbsp per kg of meat, thirty to sixty minutes in the fridge

Specifications

Product Seasoning blend for chips, potatoes, meat and fish
Producer HOFF SA, Norway
Ingredients Salt, flavour enhancer (E621), paprika, sugar, onion, flavouring, CELERY, white pepper, curry (contains fenugreek among other things), turmeric, allspice, caraway
Energy per 100 g 600 kJ / 140 kcal
Nutrition per 100 g Fat 2.4 g, of which saturates 0.5 g. Carbohydrate 23 g, of which sugars 11 g. Protein 3.7 g. Salt 54.3 g
Salt content 54.3 g per 100 g, around 2.7 g of salt in 1 tsp
Allergens Celery
Storage Dry and tightly sealed at room temperature

FAQ Frequently asked questions

Do I need to add salt as well?

No. Salt is the first ingredient and makes up 54.3 grams per 100 grams, more than half the blend. Use it as a seasoning and salt alongside it and the food turns out too salty. Treat it as the salt cellar and the seasoning in one.

How salty is a portion?

1 tsp of the blend carries around 2.7 grams of salt. Half a teaspoon on a portion of chips therefore gives roughly 1.4 grams of salt, about what you would have used of ordinary salt on the same portion. The Norwegian health authorities recommend no more than 5 grams of salt a day in total, so it is worth knowing what a portion actually costs.

Does it contain MSG?

Yes. Flavour enhancer E621 is monosodium glutamate and sits as the second ingredient. It is approved as an additive in the EU and EEA. Glutamate also occurs naturally in tomato, parmesan and soy sauce. Some customers still choose to avoid E621, and for them this is not the blend.

Can I use it for anything other than chips?

Yes, and that is where it earns its keep. It works on chicken, pork chops, ribs, oily fish such as salmon and mackerel, on oven baked root vegetables and stirred into sour cream as a dip. The curry and paprika make it suit anything fried or pan cooked.

Why does the seasoning burn?

Because the blend carries 11 grams of sugar per hundred grams, plus paprika. Both scorch at high heat. Season from the start in the fryer or the oven and the surface turns bitter and browned. Add it after cooking, or for the last few minutes.

Does it contain allergens?

Celery, which is one of the 14 declarable allergens. The curry contains fenugreek among other things, which is not declarable in the EU but which some people with legume allergies react to. Always check the label on the pack before serving to anyone with an allergy.

Manufacturer

HOFF

HOFF

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